Author: Sam Lee

Most sellers treat the LOI as a lightweight document. It feels preliminary, it is described as non-binding, and it arrives before the lawyers are properly involved. That is where the trap begins. An LOI is not just an expression of interest. It sets the commercial tone, shapes expectations, and quietly

Both models work. They are built for different problems, and most of the frustration in this market comes from a business being on the wrong one for its stage rather than from anyone being bad at their job. Here is how to tell which one you are on, and when